Dad’s have always been the silent, steady ones - Always smiling and soldiering on, no matter how many times they receive the same crappy gifts on Father’s Day. But enough is enough. This year we helped Dads take back Father’s day and gave Dads of Australia a voice.
We launched the campaign by conducting a nationwide survey, asking Dads about what their previous father's day was like, forming the basis of the rest of the campaign.
After we surveyed the Dad’s of Australia, we launched the rest of the campaign, using these stats and findings as our ammo to get Australia to Do Dads Day Different. A hero TVC fronted by Steve Curry urged Australia to get a move on.
