Selling an idea is like telling a story…and fishermen are the best story tellers.

Howdy. I’m a Senior Creative/Art Director at Goodby, Silverstein & Partners, where I work on some of America’s biggest snack brands like Doritos and Cheetos. Before joining GS&P, I was at Thinkerbell in Melbourne, Australia, after winning the One Club NYC All-Star competition in 2019.

If you want to go fishing—or discuss anything ad-related—feel free to reach out!

caleberry1717@gmail.com / +61 408 199 823

San Francisco, California

 
 
 

AWARDS

D&AD

  • YELLOW PENCIL - Digital Marketing - Cheetos Other Hand

  • WOOD PENCIL - Integrated - Cheetos Other Hand

  • WOOD PENCIL - Media. - Cheetos Other Hand

  • Shortlist - Packaging design - Cheetos Other hand

  • Shortlist - Integrated - Cheetos Sponsortips

ONE SHOW

  • BEST OF DISCIPLINE - Integrated - Cheetos Other Hand

  • GOLD - Integrated - Cheetos Other Hand

  • GOLD - Use of Humor - Cheetos Other Hand

  • MERIT - Green Pencil - Creative Technology - Purple Hive Project

  • MERIT - Billboards & Transit single - Cheetos Other Hand

  • MERIT - Packaging Limited edition - Cheetos Other Hand

  • MERIT - Use of humor - Cheetos Other Hand

  • MERIT - Physical Product & Mobile Integration - Purple Hive Project

  • MERIT - Innovation in Health & Wellness - Purple Hive Project

  • MERIT - Innovation in Digital Craft - Purple Hive Project -

  • Shortlist - OOH Craft, Copywriting - QT Curious Currencies

    ADC AWARDS

  • GOLD - Integrated - Cheetos Other Hand

  • SILVER - Use of Humor - Cheetos Other Hand

  • BRONZE - Limited Edition Packaging - Cheetos Other Hand

  • MERIT - Out of Home / Print / Electronic Billboard - Cheetos Other Hand

  • MERIIT - Typeface - Cheetos Other Hand

    CLIO

  • GOLD - Innovation - Purple Hive Project

  • SILVER - Experience/Activation - Cheetos Sponsortips

  • BRONZE - Integrated - Cheetos Other Hand

  • Shortlist - Use of humor - Cheetos Other Hand

  • Shortlist - Design type craft - Cheetos Other Hand

    ANDYS

  • GOLD - IDEA - Cheetos Other Hand

  • Shortlist - Integrated - Cheetos Other Hand

    WEBBY’S

  • Webby Awards - Winner - Machine Learning

  • Webby Awards - Finalist - Experimental & Innovation

    FAST COMPANY

  • Fast Company Award - World Changing Idea - Purple Hive Project

    ADDYS

  • GOLD - Integrated - Cheetos Other Hand

  • GOLD - Outdoor - Cheetos Other Hand

    LIA | LONDON INTERNATIONAL AWARDS

  • LIA Bronze - Brand Action

  • LIA Bronze - Innovation

  • LIA Bronze - Health & Wellness

  • LIA Bronze - Creative Technology

    AWARD Awards

  • Award Awards – Gold – Digital - Creative Technology

  • Award Awards – Silver – Digital - Creativity For Good

  • Award Awards – Bronze – Brand Innovation - Brand Engagement

  • Award Awards – Shortlist – Campaign Copywriting

  • Award Awards – Shortlist – Poster/OOH Art Direction 

    CANNES

  • Cannes Lions - Shortlist - Brand Experience/Activation - Cheetos Sponsortips

  • Cannes Lions - Shortlist - Innovation - Purple Hive Project

  • Cannes Lions - Shortlist- Innovation - Purple Hive Project

    ONE CLUB

  • ALL STAR WINNER - One club x Spotify

    SPIKES

  • Spikes Asia – Gold – Digital - Tangible Tech

  • Spikes Asia – Silver – Digital Culture & Context

  • Spikes Asia – Silver – Healthcare - Animal Health

  • Spikes Asia – Bronze – Creative Strategy

  • Spikes Asia – Shortlist – Film

  • Spikes Asia - Shortlist - Media

  • Spikes Asia - Shortlist - Entertainment

  • Spikes Asia - Bronze - Brand Experience and Activations 

    CAPLES

  • Capels Awards - Gold - Innovation

  • Capels Awards - Silver - PR

  • Capels Awards - Bronze - Mobile

AD STARS

  • AD Stars - Gold - The Purple Hive Project

  • AD Stars - Silver - The Purple Hive Project

  • AD Stars - Bronze - The Purple Hive Project

    NEW YORK FESTIVALS

  • New York Festival - Gold

  • New York Festival - Silver

  • New York Festival - Bronze

  • New York Festival - Bronze

  • New York Festival - Bronze

  • New York Festival - Finalist

    AFR

  • Australian Financial Review - Most Innovative List No 8

    WARC

  • Warc Awards - Winner - Effectiveness Brand Purpose

    EFFIES

  • Effie Awards - Finalist - The Purple Hive Project

    SIREN AWARDS

  • Siren Awards - Shortlist - BINGE Brain Burger Single Entry

  • Siren Awards - Shortlist - Repco Hot Lap - Audio Innovation

  • Siren Awards - Shortlist - Repco Hot Lap - Audio Craft

    MUMBRELLA

  • Mumbrella Awards - Innovation

  • Mumbrella Awards - Best Use Of Technology

  • Mumbrella Awards - Corporate Responsibility

  • Mumbrella Awards - Creative Agency of the year

  • Mumbrella Awards - PR Agency of the year

  • Mumbrella Awards - Full Service Agency of the year

    BADC

  • BADC - Winner - Silver - Music

  • BADC - Winner - Bronze - Cinematography

    MADC

  • MADC - Winner - Brand Experience

    CAMPAIGN ASIA PR

  • PR - Gold - Promotional Activity

    B&T

  • B&T Awards - Silver - Best Digital Campaign

    BEST ADS

  • Creative Ranking 2021 - 1st Internationally

  • Best Ad - Outdoor - Klarna K Rated

  • Best Ad - Radio - Walking Dead Brain Burger

  • Best Ad - Outdoor - Walking Dead Brain Burger

  • Best Ad - Print - Selleys Paint Prep

  • Best Ad - Interactive - Extra Dating Line

  • Best Ad - Print - Selleys Succeed In Seconds

  • Best Ad - Radio - Repco Fathers Day

  • Best Ad - Interactive - Selleys Succeed In Seconds

  • Best Ad - Interactive - Slam Dunk #MessFreeChallenge

  • Best Ad - Interactive - Bringin the Bathurst

  • Best Ad - Outdoor - QT Curious Currencies

  • Best Ad - Print - QT Curious Currencies

  • Best Ad - Interactive - QT Curious Currencies