The campaign with over 100+ hidden ‘Easter Eggs’ and references for car lovers to find.
To celebrate a hundred laps around the sun, we created the ‘Driven by Passion’ campaign which is filled to the brim with hidden car history – the campaign itself is a giant game of ‘I-SPY’ for any and every car lover, now just make sure you watch carefully. How many easter eggs can you find?
The film itself has over 100 different hidden Easter Eggs and references for car lovers to find throughout it. Everything from cars, people, races, moments in time, movies and more. Below are just some of them.
Even the OOH and all imagery for the campaign became a giant game of i’spy’. This billboard alone has over 10 car references/Easter Eggs for audiences to find.
