Selling an idea is like telling a story…and fishermen are the best story tellers.

Born and raised in Melbourne, Australia, Cale has been working as a creative for 4 years. He got his start in the Advertising industry after winning the ‘New York City, ALLSTAR One Club Competition’ in 2019 , and is working as a Creative at Goodby, Silverstein & Partners, San Francisco.

Email | Caleberry1717@gmail.com

San Francisco, California

 
 
 

AWARDS

CLIO

  • Clio Awards 2021 - Gold - Innovation

    WEBBY’S

  • Webby Awards 2021 - Winner - Machine Learning

  • Webby Awards 2021 - Finalist - Experimental & Innovation

    LIA | LONDON INTERNATIONAL AWARDS

  • LIA Bronze - Brand Action

  • LIA Bronze - Innovation

  • LIA Bronze - Health & Wellness

  • LIA Bronze - Creative Technology

    AWARD Awards

  • Award Awards 2021 – Gold – Digital - Creative Technology

  • Award Awards 2021 – Silver – Digital - Creativity For Good

  • Award Awards 2021 – Bronze – Brand Innovation - Brand Engagement

  • Award Awards 2023 – Shortlist – Campaign Copywriting

  • Award Awards 2023 – Shortlist – Poster/OOH Art Direction 

    CANNES

  • Cannes Lions 2021 - Shortlist - Innovation

  • Cannes Lions 2021 - Finalist - Innovation

    ONE CLUB

  • ALL STAR WINNER - 2019 - One club x Spotify

    SPIKES

  • Spikes Asia 2021 – Gold – Digital - Tangible Tech

  • Spikes Asia 2021 – Silver – Digital Culture & Context

  • Spikes Asia 2021 – Silver – Healthcare - Animal Health

  • Spikes Asia 2021 – Bronze – Creative Strategy

  • Spikes Asia 2021 – Shortlist – Film

  • Spikes Asia 2022 - Shortlist - Media

  • Spikes Asia 2022 - Shortlist - Entertainment

  • Spikes Asia 2023 - Bronze - Brand Experience and Activations 

    FAST COMPANY

  • Fast Company Award - World Changing Idea 2020 - Purple Hive Project

    CAPLES

  • Capels Awards 2021 - Gold - Innovation

  • Capels Awards 2021 - Silver - PR

  • Capels Awards 2021 - Bronze - Mobile

AD STARS

  • AD Stars 2021 - Gold - The Purple Hive Project

  • AD Stars 2021 - Silver - The Purple Hive Project

  • AD Stars 2021 - Bronze - The Purple Hive Project

    NEW YORK FESTIVALS

  • New York Festival 2021 - Gold

  • New York Festival 2021 - Silver

  • New York Festival 2021 - Bronze

  • New York Festival 2021 - Bronze

  • New York Festival 2021 - Bronze

  • New York Festival 2023 - Finalist

    AFR

  • Australian Financial Review 2021 - Most Innovative List No 8

    WARC

  • Warc Awards 2021 - Winner - Effectiveness Brand Purpose

    EFFIES

  • Effie Awards 2021 - Finalist - The Purple Hive Project

    ONE SHOW

  • The One Club 2021 - Innovation & Transformation / Innovation in Health & Wellness - Shortlist

  • The One Club 2021 - Innovation & Transformation / Innovation in Digital Craft - Shortlist

  • The One Club 2021 - Physical Product & Mobile Integration - Shortlist

  • The One Club 2021 - Green Pencil - Shortlist – Digital - Creative Technology

  • The One Club 2023 - OOH Craft, Copywriting - Shortlist

    SIREN AWARDS

  • Siren Awards 2021 - Shortlist - BINGE Brain Burger Single Entry

  • Siren Awards 2022 - Shortlist - Repco Hot Lap - Audio Innovation

  • Siren Awards 2022 - Shortlist - Repco Hot Lap - Audio Craft

    MUMBRELLA

  • Mumbrella Awards 2021 - Innovation

  • Mumbrella Awards 2021 - Best Use Of Technology

  • Mumbrella Awards 2021 - Corporate Responsibility

  • Mumbrella Awards 2021 - Creative Agency of the year

  • Mumbrella Awards 2021 - PR Agency of the year

  • Mumbrella Awards 2021 - Full Service Agency of the year

    BADC

  • BADC - Winner - Silver - Music

  • BADC - Winner - Bronze - Cinematography

    MADC

  • MADC - 2023 - Winner - Brand Experience

    CAMPAIGN ASIA PR

  • PR - 2023 - Gold - Promotional Activity

    B&T

  • B&T Awards 2021 - Silver - Best Digital Campaign

    BEST ADS

  • Creative Ranking 2021 - 1st Internationally

  • Best Ad - Outdoor - Klarna K Rated

  • Best Ad - Radio - Walking Dead Brain Burger

  • Best Ad - Outdoor - Walking Dead Brain Burger

  • Best Ad - Print - Selleys Paint Prep

  • Best Ad - Interactive - Extra Dating Line

  • Best Ad - Print - Selleys Succeed In Seconds

  • Best Ad - Radio - Repco Fathers Day

  • Best Ad - Interactive - Selleys Succeed In Seconds

  • Best Ad - Interactive - Slam Dunk #MessFreeChallenge

  • Best Ad - Interactive - Bringin the Bathurst

  • Best Ad - Outdoor - QT Curious Currencies

  • Best Ad - Print - QT Curious Currencies

  • Best Ad - Interactive - QT Curious Currencies