WHY SPONSOR A WHOLE CELEBRITY WHEN YOU CAN SPONSOR JUST THEIR FINGERTIPS?
Celebrities are usually the face of a brand… unless you are Cheetos. We’re famous for our orange Cheetle dust, so we created the world’s first Fingertip Sponsorship Deal and sponsored just the fingertips… yes, literally just the fingertips of some of the hottest up and coming celebrities.
The campaign has everything you would expect from a high-profile endorsement: TV Ads, Billboards, Posters, Magazine covers, leaked paparazzi shots, public appearances, broadcast interviews, social media and more … but instead of being the “face” of the brand … Simu Liu is now the Official Fingertips of Cheetos.
Simu and his fingertips are now taking over the country with high-impact billboards. Taking his fingertips to a new level of fame!
Simu and his newly sponsored fingertips were picked up by various paparazzi news outlets, and the photos leaked to the public
Then Simu Liu’s fingertips even made a court-side appearance at one of the biggest NBA games of the year!
Then the new ‘cover-hand’ of HELLO Canada was revealed, Simu rocking his newly sponsored fingertips!
