99% OF PEOPLE EAT CHEETOS WITH THEIR DOMINANT HAND.
This means they only have one option: To use their ‘Other Hand’.
We launched the Cheetos Other Hand campaign with a crazy stunt on the streets of New York City.
And a full page press ad on the front of the New York Times, that was of course written using someones other hand.
Then we took to the streets with a series of OOH that highlighted different fails because of people eating Cheetos with their dominant hand.
